Contract Research and Science Communication by TheoryEx

TheoryEx has partnered with companies across fitness technology, digital health, and human performance to build the scientific foundation their products and brands require. That work takes different forms depending on the challenge, including rigorous product validation studies, white papers that satisfy regulatory scrutiny, consumer content that earns trust without overpromising, and advisory relationships that shape strategy from the inside.

What connects every engagement is a commitment to scientific integrity. We don't write to marketing briefs. We write — and research, and advise — to the evidence. That standard is what makes the work valuable to the companies we partner with, and credible to the audiences they're trying to reach.

The projects below represent a cross-section of that work: the problems clients brought to us, what we delivered, and what changed as a result.

Science that moves products forward

From validation studies to consumer content, every project starts with the same question: what does the evidence actually say — and how do we make it work for you?

Therabody

Provided embedded research support and science communication to strengthen the evidence foundation behind Therabody's recovery technology.
Tonal

Developed 40+ science-driven articles and provided internal science support to build Tonal's research-backed editorial voice across strength, recovery, and performance.
Eternal

Delivered internal advising and structured analysis of user data and feedback to inform product development and improve user outcomes.
Aletha Health

Led product validation, outcome research, and app development support for an AI-driven musculoskeletal health platform navigating clinical and regulatory growth.
Vital Neuro

Designed and executed 3 original cohort research studies and developed supporting white papers to validate Vital Neuro's neurofeedback technology.
AIM7

Produced 30+ science-driven articles and internal research support to align AIM7's content with the performance science underpinning its AI coaching platform.
Limber Health

Created 25+ science and educational articles for in-app use, supporting Limber Health's clinical credibility and user engagement across physical therapy and healthy aging programs.